For the most part, the self-publisher’s not going to get a traditional book distributor, OK, which is basically salesmen going out and selling the books, you know, to all bookstores. What we do have for people in the trade book area is a kind of an entry level distribution which we call Thor which is a POD distribution and it’s actually pretty neat. I mean it’s fairly inexpensive. It’s, you know, a couple hundred bucks to get in and what that does is it puts your book out there available on like 26,000 different websites, OK, and the book is like everywhere.
Tell me what the name of the thing is and what it does again?
The program is called Thor Distribution and it’s a POD distribution program that basically puts your book everywhere out there on the Internet yet it’s nowhere, OK? It’s very sleek. I mean you go to Amazon and the book (1:00) says “available”. You click, the person buys the book. Electronic signal goes from Amazon down to the printer, the printer prints the book, puts it in an envelope. It says “Amazon” and out it goes, OK? And the person gets another two-day prime. It’s very cool, OK? It’s entry…I say it’s entry level. We get…quite a few people make, you know, a decent amount of money. I mean it takes me half a day to write the $10.99’s at the end of the year. So it’s, you know, good. If you can prove yourself at that level, you might get somebody that will pick it up, you know, at the next level and, you know, distribute it to the stores. The only downside with the POD distribution is you got to…you absolutely have to sell it non-returnable. With the math, it ain’t going to work at all. I mean you end up losing money but that’s it. You know, I strongly, strongly, strongly urge getting involved with it because you never…you absolutely never know where the person is that’s going to end up ultimately buying your book and be an interest to them. (2:00)